Our carbon-reduction strategy looks at the whole lifecycle of the products and at the business as a whole. It has two elements, the first is on-going and it is to reduce our carbon emissions as much as possible. The second is to offset our remaining emissions by planting trees.
The annual audit (by Code Redd in 2022) includes Scopes 1 and 2 - all of the fuel used in our vehicles (petrol, diesel and LPG); the fuelwood purchased to heat our premises; the electricity consumed, packaging materials and air travel. Scope 3 included the raw materials used in our products and delivery to our customers. Our total carbon footprint was calculated to be 244mt.
To offset these emissions in full we have chosen the “Stand for Trees” project in Kenya and as a result all of our products can be classified carbon neutral.
The Kasigau Wildlife Sanctuary was the first-ever project to issue verified REDD+ credits. Using revenues from the sale of its carbon credits, the project protects over 200,000 hectares of dryland forest in Kenya, which is home to wildlife such as African elephants, lions, and Grevy's zebras. Social service programs are co-created with the community and relieve pressure to participate in activities such as poaching or clear-cutting forests. These services include schooling, access to health care, clean water, food security, and improved livelihoods for a community of approximately 116,000 people. In addition to all of these amazing benefits, the Kasigau project will prevent the emissions of 45 million tonnes of CO2 over its 30-year lifetime.
YouTube video by Netflix highlighting the Kasigau project's impact:
To review the retirement status of the Stand For Trees credits, click here.
We are innovators and we hope others will follow our example and develop strategies to reduce their carbon emissions.
Unfortunately, there are no sources of verified carbon certificates in Romania, but we are trying to encourage regenerative agriculture by persuading the community to plant trees.